Developing Our Offer

Improving our range, relevance and quality of social, leisure, service and retail offer in Letchworth Garden City town centre, working with landlords where necessary

What this will deliver:

  • Improved customer satisfaction in existing Letchworth Garden City town centre businesses
  • A better range of outlets and activities in the town centre
  • Enhanced business practice leading to higher profits for town centre businesses

Specifically the BID company will:

  • Establish a business skills training programme
  • Establish a mystery shopper programme
  • Help businesses improve their digital presence
  • Develop an attract and retain strategy for quality businesses
  • Establish exciting “pop-up” shops and activities
  • Improve the assessment and support offered to potential new businesses during the lease negotiation process
  • Find out what residents/consumers want through a moderated on-line forum