Marketing

Letchworth BID Projects

Promoting what Letchworth Garden City has to offer our primary and secondary catchments via all media formats with an increasing focus on digital media

What this will deliver:

  • Greater awareness of Letchworth Garden City town centre, what it offers and the positive changes taking place
  • Continual placement of Letchworth Garden City businesses in the minds of local consumers
  • A stronger Love Letchworth brand, communicating that Letchworth Garden City is attractive, sociable, innovative, creative, convenient and thriving
  • More customers and greater spend through improved information about what is available in Letchworth Garden City town centre

Specifically the BID company will:

  • Promote a new Love Letchworth website with individual pages allowing each business to amend their own information as well as provide offers direct to consumers
  • Increase use of radio and print advertising to promote town centre activity and offer
  • Increase use of social media
  • Improve consumer information about what products and services are available in Letchworth Garden City town centre