Marketing
Promoting what Letchworth Garden City has to offer our primary and secondary catchments via all media formats with an increasing focus on digital media
What this will deliver:
- Greater awareness of Letchworth Garden City town centre, what it offers and the positive changes taking place
- Continual placement of Letchworth Garden City businesses in the minds of local consumers
- A stronger Love Letchworth brand, communicating that Letchworth Garden City is attractive, sociable, innovative, creative, convenient and thriving
- More customers and greater spend through improved information about what is available in Letchworth Garden City town centre
Specifically the BID company will:
- Promote a new Love Letchworth website with individual pages allowing each business to amend their own information as well as provide offers direct to consumers
- Increase use of radio and print advertising to promote town centre activity and offer
- Increase use of social media
- Improve consumer information about what products and services are available in Letchworth Garden City town centre