Promoting what Letchworth Garden City has to offer our primary and secondary catchments via all media formats with an increasing focus on digital media

What this will deliver:

  • Greater awareness of Letchworth Garden City town centre, what it offers and the positive changes taking place
  • Continual placement of Letchworth Garden City businesses in the minds of local consumers
  • A stronger Love Letchworth brand, communicating that Letchworth Garden City is attractive, sociable, innovative, creative, convenient and thriving
  • More customers and greater spend through improved information about what is available in Letchworth Garden City town centre

Specifically the BID company will:

  • Promote a new Love Letchworth website with individual pages allowing each business to amend their own information as well as provide offers direct to consumers
  • Increase use of radio and print advertising to promote town centre activity and offer
  • Increase use of social media
  • Improve consumer information about what products and services are available in Letchworth Garden City town centre